At RobCo, we develop AI-powered robotic systems that make industrial processes more autonomous, efficient, and scalable. Our Autonomous Manufacturing Platform combines modular industrial hardware with physical AI, enabling rapid deployment and continuous optimisation in real-world production environments.
With offices in Munich, San Francisco and Austin, and the support of leading investors such as Lightspeed, Lingotto Innovation und Sequoia, we are working to redefine industrial automation.
To further expand our team, we are looking for you as Product Marketing Manager (m/f/d) with the following mission:
The focus of the role is to define and own the product story, orchestrate product launches, create technical marketing content, and ensure that the commercial teams have everything they need to succeed.
The role requires strong technical affinity, ideally experience with robotics, automation, industrial technology, or hardware/software systems. Responsibilities range from messaging frameworks and technical datasheets to product catalogues and sales enablement. You will also play a key role in shaping the Physical AI narrative at RobCo and influencing how our products are perceived in the market.
Your Responsibilities
1. Product Messaging & Positioning
Develop clear and compelling product narratives for each RobCo product and module (value propositions, differentiators, use cases).
Own the messaging frameworks used across Sales, Marketing, Customer Success, and External Communications.
Translate complex robotics concepts into understandable, practical, customer-centric language.
2. Go-to-Market & Product Launches
Plan and execute end-to-end product and feature launches (internal & external).
Work closely with Product and Engineering teams to understand the roadmap and proactively prepare release materials.
Ensure alignment between Marketing, Sales, and Leadership for every launch.
3. Technical Content Ownership
You will own and continuously update:
Technical datasheets
Product catalogues
Feature documentation
Solution briefs
Use-case fact sheets
High-level integration guides
4. Sales Enablement
Create materials that empower Sales: pitch decks, one-pagers, competitive battlecards, demo scripts.
Run enablement sessions to ensure commercial teams can communicate value confidently and consistently.
Support the Account Executive and Concept Engineering teams with industry insights, use-case mapping, and customer-facing materials.
5. Market & Competitive Intelligence
Monitor market trends in robotics, automation, AI, and industrial technology.
Track competitors, identify differentiators, and integrate insights into messaging and sales enablement.
Support the leadership team with strategic market insights.
6. Cross-Functional Collaboration
Act as the bridge between Product, Engineering, Revenue, Customer Success, and Marketing.
Ensure clear, data-driven feedback loops from customers → Sales → Product.
Influence the product roadmap based on customer needs and market demands.